{"id":5008,"date":"2025-11-21T15:19:30","date_gmt":"2025-11-21T15:19:30","guid":{"rendered":"https:\/\/www.founderlabs.in\/?p=5008"},"modified":"2025-11-21T15:22:36","modified_gmt":"2025-11-21T15:22:36","slug":"bengaluru-based-startups-sustainability-drive-pays-people-to-discard-used-clothes","status":"publish","type":"post","link":"https:\/\/www.founderlabs.in\/?p=5008","title":{"rendered":"Bengaluru-Based Startup\u2019s Sustainability Drive Pays People to Discard Used Clothes"},"content":{"rendered":"\n<p>A Bengaluru-based sustainability startup is changing how people handle used clothes by <strong>paying them for responsible disposal<\/strong>. This approach encourages more households to shift toward circular fashion while making sustainability simple and rewarding.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-smart-bins-that-make-disposal-easy\"><strong>Smart Bins That Make Disposal Easy<\/strong><\/h2>\n\n\n\n<p>The company launched its mission by placing <strong>NoKasa smart bins<\/strong> in gated communities. These e-bins let residents <strong>donate or sell<\/strong> their used clothes with a quick tap. As a result, more people now choose responsible disposal because the process feels fast, convenient, and transparent.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-the-system-works\"><strong>How the System Works<\/strong><\/h2>\n\n\n\n<p>Users drop their clothes into the smart bin, and the system immediately <strong>records the contribution<\/strong>. After that, the startup checks the condition of each item and instantly offers rewards based on quality. Because the process is digital and simple, residents participate more willingly.<br>Next, the team sorts each item and sends it either for reuse or for recycling. This workflow keeps valuable materials in circulation and reduces the amount of waste that ends up in landfills.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-solving-bengaluru-s-rising-textile-waste-problem\"><strong>Solving Bengaluru\u2019s Rising Textile Waste Problem<\/strong><\/h2>\n\n\n\n<p>Bengaluru produces a growing amount of textile waste every year. Since most households do not know how to dispose of old garments properly, a large portion still goes to dump yards. However, this startup\u2019s model offers a clear alternative. By combining <strong>technology, awareness, and incentives<\/strong>, it helps families adopt better habits and reduces pressure on the city\u2019s waste system.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-future-expansion-and-larger-impact\"><strong>Future Expansion and Larger Impact<\/strong><\/h2>\n\n\n\n<p>The company now plans to install more smart bins across the city and partner with recyclers who specialise in circular fashion. Moreover, it intends to introduce new digital tools that let users track how much waste they prevent. As the network grows, the initiative is set to reshape Bengaluru\u2019s sustainability culture and inspire similar models across India.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Bengaluru-based sustainability startup is changing how people handle used clothes by paying them for responsible disposal. This approach encourages more households to shift toward circular fashion while making sustainability simple and rewarding. Smart Bins That Make Disposal Easy The company launched its mission by placing NoKasa smart bins in gated communities. These e-bins let [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":5009,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[643],"tags":[],"class_list":{"0":"post-5008","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-start-up-news"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.3 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Bengaluru-Based Startup\u2019s Sustainability Drive Pays People to Discard Used Clothes - Founderlabs<\/title>\n<meta name=\"description\" content=\"A Bengaluru startup rewards people for discarding used clothes through smart bins, boosting textile recycling.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.founderlabs.in\/?p=5008\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bengaluru-Based Startup\u2019s Sustainability Drive Pays People to Discard Used Clothes\" \/>\n<meta property=\"og:description\" content=\"A Bengaluru startup rewards people for discarding used clothes through smart bins, boosting textile recycling.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.founderlabs.in\/?p=5008\" \/>\n<meta property=\"og:site_name\" content=\"Founderlabs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/founderlabsindia\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-21T15:19:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-21T15:22:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.founderlabs.in\/wp-content\/uploads\/2025\/11\/deccanherald_2025-11-20_d76htz05_file83cihhffv765xaflwc.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Swati Mandal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@founderlabs_ind\" \/>\n<meta name=\"twitter:site\" content=\"@founderlabs_ind\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Swati Mandal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.founderlabs.in\\\/?p=5008#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.founderlabs.in\\\/?p=5008\"},\"author\":{\"name\":\"Swati Mandal\",\"@id\":\"https:\\\/\\\/www.founderlabs.in\\\/#\\\/schema\\\/person\\\/fcca133e92ea2eba81569a4e690a9b38\"},\"headline\":\"Bengaluru-Based Startup\u2019s Sustainability Drive Pays People to Discard Used Clothes\",\"datePublished\":\"2025-11-21T15:19:30+00:00\",\"dateModified\":\"2025-11-21T15:22:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.founderlabs.in\\\/?p=5008\"},\"wordCount\":305,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.founderlabs.in\\\/?p=5008#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.founderlabs.in\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/deccanherald_2025-11-20_d76htz05_file83cihhffv765xaflwc.jpeg\",\"articleSection\":[\"Ecosystem Updates\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.founderlabs.in\\\/?p=5008#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.founderlabs.in\\\/?p=5008\",\"url\":\"https:\\\/\\\/www.founderlabs.in\\\/?p=5008\",\"name\":\"Bengaluru-Based Startup\u2019s Sustainability Drive Pays People to Discard Used Clothes - Founderlabs\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.founderlabs.in\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.founderlabs.in\\\/?p=5008#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.founderlabs.in\\\/?p=5008#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.founderlabs.in\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/deccanherald_2025-11-20_d76htz05_file83cihhffv765xaflwc.jpeg\",\"datePublished\":\"2025-11-21T15:19:30+00:00\",\"dateModified\":\"2025-11-21T15:22:36+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.founderlabs.in\\\/#\\\/schema\\\/person\\\/fcca133e92ea2eba81569a4e690a9b38\"},\"description\":\"A Bengaluru startup rewards people for discarding used clothes through smart bins, boosting textile recycling.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.founderlabs.in\\\/?p=5008#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.founderlabs.in\\\/?p=5008\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.founderlabs.in\\\/?p=5008#primaryimage\",\"url\":\"https:\\\/\\\/www.founderlabs.in\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/deccanherald_2025-11-20_d76htz05_file83cihhffv765xaflwc.jpeg\",\"contentUrl\":\"https:\\\/\\\/www.founderlabs.in\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/deccanherald_2025-11-20_d76htz05_file83cihhffv765xaflwc.jpeg\",\"width\":1600,\"height\":900},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.founderlabs.in\\\/?p=5008#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.founderlabs.in\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Bengaluru-Based Startup\u2019s Sustainability Drive Pays People to Discard Used Clothes\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.founderlabs.in\\\/#website\",\"url\":\"https:\\\/\\\/www.founderlabs.in\\\/\",\"name\":\"Founderlabs\",\"description\":\"Stories about founders, startups &amp; entrepreneurship\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.founderlabs.in\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.founderlabs.in\\\/#\\\/schema\\\/person\\\/fcca133e92ea2eba81569a4e690a9b38\",\"name\":\"Swati Mandal\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/18a4923fa7290c0262cac45b85620d8d38a24b816254e0940d90c9cb4311c1b2?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/18a4923fa7290c0262cac45b85620d8d38a24b816254e0940d90c9cb4311c1b2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/18a4923fa7290c0262cac45b85620d8d38a24b816254e0940d90c9cb4311c1b2?s=96&d=mm&r=g\",\"caption\":\"Swati Mandal\"},\"sameAs\":[\"http:\\\/\\\/www.founderlabs.in\\\/\"],\"url\":\"https:\\\/\\\/www.founderlabs.in\\\/?author=7\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Bengaluru-Based Startup\u2019s Sustainability Drive Pays People to Discard Used Clothes - Founderlabs","description":"A Bengaluru startup rewards people for discarding used clothes through smart bins, boosting textile recycling.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.founderlabs.in\/?p=5008","og_locale":"en_US","og_type":"article","og_title":"Bengaluru-Based Startup\u2019s Sustainability Drive Pays People to Discard Used Clothes","og_description":"A Bengaluru startup rewards people for discarding used clothes through smart bins, boosting textile recycling.","og_url":"https:\/\/www.founderlabs.in\/?p=5008","og_site_name":"Founderlabs","article_publisher":"https:\/\/www.facebook.com\/founderlabsindia","article_published_time":"2025-11-21T15:19:30+00:00","article_modified_time":"2025-11-21T15:22:36+00:00","og_image":[{"width":1600,"height":900,"url":"https:\/\/www.founderlabs.in\/wp-content\/uploads\/2025\/11\/deccanherald_2025-11-20_d76htz05_file83cihhffv765xaflwc.jpeg","type":"image\/jpeg"}],"author":"Swati Mandal","twitter_card":"summary_large_image","twitter_creator":"@founderlabs_ind","twitter_site":"@founderlabs_ind","twitter_misc":{"Written by":"Swati Mandal","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.founderlabs.in\/?p=5008#article","isPartOf":{"@id":"https:\/\/www.founderlabs.in\/?p=5008"},"author":{"name":"Swati Mandal","@id":"https:\/\/www.founderlabs.in\/#\/schema\/person\/fcca133e92ea2eba81569a4e690a9b38"},"headline":"Bengaluru-Based Startup\u2019s Sustainability Drive Pays People to Discard Used Clothes","datePublished":"2025-11-21T15:19:30+00:00","dateModified":"2025-11-21T15:22:36+00:00","mainEntityOfPage":{"@id":"https:\/\/www.founderlabs.in\/?p=5008"},"wordCount":305,"commentCount":0,"image":{"@id":"https:\/\/www.founderlabs.in\/?p=5008#primaryimage"},"thumbnailUrl":"https:\/\/www.founderlabs.in\/wp-content\/uploads\/2025\/11\/deccanherald_2025-11-20_d76htz05_file83cihhffv765xaflwc.jpeg","articleSection":["Ecosystem Updates"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.founderlabs.in\/?p=5008#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.founderlabs.in\/?p=5008","url":"https:\/\/www.founderlabs.in\/?p=5008","name":"Bengaluru-Based Startup\u2019s Sustainability Drive Pays People to Discard Used Clothes - Founderlabs","isPartOf":{"@id":"https:\/\/www.founderlabs.in\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.founderlabs.in\/?p=5008#primaryimage"},"image":{"@id":"https:\/\/www.founderlabs.in\/?p=5008#primaryimage"},"thumbnailUrl":"https:\/\/www.founderlabs.in\/wp-content\/uploads\/2025\/11\/deccanherald_2025-11-20_d76htz05_file83cihhffv765xaflwc.jpeg","datePublished":"2025-11-21T15:19:30+00:00","dateModified":"2025-11-21T15:22:36+00:00","author":{"@id":"https:\/\/www.founderlabs.in\/#\/schema\/person\/fcca133e92ea2eba81569a4e690a9b38"},"description":"A Bengaluru startup rewards people for discarding used clothes through smart bins, boosting textile recycling.","breadcrumb":{"@id":"https:\/\/www.founderlabs.in\/?p=5008#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.founderlabs.in\/?p=5008"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.founderlabs.in\/?p=5008#primaryimage","url":"https:\/\/www.founderlabs.in\/wp-content\/uploads\/2025\/11\/deccanherald_2025-11-20_d76htz05_file83cihhffv765xaflwc.jpeg","contentUrl":"https:\/\/www.founderlabs.in\/wp-content\/uploads\/2025\/11\/deccanherald_2025-11-20_d76htz05_file83cihhffv765xaflwc.jpeg","width":1600,"height":900},{"@type":"BreadcrumbList","@id":"https:\/\/www.founderlabs.in\/?p=5008#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.founderlabs.in\/"},{"@type":"ListItem","position":2,"name":"Bengaluru-Based Startup\u2019s Sustainability Drive Pays People to Discard Used Clothes"}]},{"@type":"WebSite","@id":"https:\/\/www.founderlabs.in\/#website","url":"https:\/\/www.founderlabs.in\/","name":"Founderlabs","description":"Stories about founders, startups &amp; entrepreneurship","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.founderlabs.in\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.founderlabs.in\/#\/schema\/person\/fcca133e92ea2eba81569a4e690a9b38","name":"Swati Mandal","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/18a4923fa7290c0262cac45b85620d8d38a24b816254e0940d90c9cb4311c1b2?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/18a4923fa7290c0262cac45b85620d8d38a24b816254e0940d90c9cb4311c1b2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/18a4923fa7290c0262cac45b85620d8d38a24b816254e0940d90c9cb4311c1b2?s=96&d=mm&r=g","caption":"Swati Mandal"},"sameAs":["http:\/\/www.founderlabs.in\/"],"url":"https:\/\/www.founderlabs.in\/?author=7"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.founderlabs.in\/index.php?rest_route=\/wp\/v2\/posts\/5008","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.founderlabs.in\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.founderlabs.in\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.founderlabs.in\/index.php?rest_route=\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.founderlabs.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5008"}],"version-history":[{"count":1,"href":"https:\/\/www.founderlabs.in\/index.php?rest_route=\/wp\/v2\/posts\/5008\/revisions"}],"predecessor-version":[{"id":5010,"href":"https:\/\/www.founderlabs.in\/index.php?rest_route=\/wp\/v2\/posts\/5008\/revisions\/5010"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.founderlabs.in\/index.php?rest_route=\/wp\/v2\/media\/5009"}],"wp:attachment":[{"href":"https:\/\/www.founderlabs.in\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5008"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.founderlabs.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5008"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.founderlabs.in\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5008"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}