{"id":4876,"date":"2025-07-29T03:01:23","date_gmt":"2025-07-29T03:01:23","guid":{"rendered":"https:\/\/founderlabs.in\/?p=4876"},"modified":"2025-07-29T03:01:23","modified_gmt":"2025-07-29T03:01:23","slug":"email-marketing-isnt-dead-heres-how-you-can-use-it","status":"publish","type":"post","link":"https:\/\/www.founderlabs.in\/?p=4876","title":{"rendered":"Email Marketing Isn\u2019t Dead \u2014 Here\u2019s How You Can Use It"},"content":{"rendered":"

\u201cEmail is dead.\u201d<\/strong>
That\u2019s what we\u2019ve been hearing for over a decade now. But scroll through your inbox, and you’ll see a different story. Welcome emails, discount codes, exclusive webinars, investor updates \u2014 email marketing is not just alive, it’s thriving.<\/p>\n

Especially in India\u2019s fast-moving startup ecosystem<\/strong>, email remains one of the highest ROI digital marketing channels<\/strong>, with an average return of \u20b936 for every \u20b91 spent. It\u2019s not just about promotions anymore \u2014 it’s about building relationships at scale<\/strong>.<\/p>\n

So how exactly are Indian startups making email marketing work in 2025? Let\u2019s dive into the strategies, tools, and real examples proving that email is far from obsolete<\/strong>.<\/p>\n

Startups That Are Winning With Email<\/strong><\/h2>\n

1. Razorpay<\/strong> \u2014 Nurturing Developers and Founders<\/h3>\n

Fintech unicorn Razorpay<\/strong><\/a> doesn\u2019t just sell \u2014 it educates. With developer newsletters and product update digests, Razorpay\u2019s emails are resource-rich and community-first<\/strong>. The focus is on value-driven content<\/strong>, not aggressive CTAs.<\/p>\n

\ud83d\udca1 Strategy:<\/em> Segment by persona (developer, founder, CFO) \u2192 Tailor messaging \u2192 Keep it minimal yet useful.<\/p>\n

2. The Whole Truth<\/strong> \u2014 Storytelling Meets Snackable<\/h3>\n

This D2C clean-label food brand aces email marketing by turning product launches into stories<\/strong>. Their founder-written emails feel like journal entries \u2014 honest, raw, and highly clickable.<\/p>\n

\ud83d\udca1 Strategy:<\/em> Founder-first voice \u2192 Consistent brand personality \u2192 Blend of storytelling + CTA<\/p>\n

3. GrowthSchool<\/strong> \u2014 Funnel That Converts<\/h3>\n

GrowthSchool doesn\u2019t wait for leads to engage \u2014 it nurtures them post-signup<\/strong> with drip sequences, reminders, and free content leading to high-ticket program conversions.<\/p>\n

\ud83d\udca1 Strategy:<\/em> Use automated drip workflows \u2192 Track open\/click rates \u2192 Refine CTA timing<\/p>\n

4. Lenskart<\/strong> \u2014 Hyperpersonalized Product Push<\/h3>\n

Using AI-powered recommendations, Lenskart customizes email offers based on past purchases, gender, and even face shape data from their app.<\/p>\n

\ud83d\udca1 Strategy:<\/em> Real-time personalization \u2192 Product-based triggers \u2192 Flash sales with urgency<\/p>\n

What They\u2019re Doing Right<\/strong><\/h2>\n

Segmentation Over Spray-and-Pray<\/strong><\/h3>\n

No more blasting 50,000 contacts with the same message. Smart startups use segmentation tools in MoEngage, WebEngage, or Mailchimp<\/strong> to tailor messaging.<\/p>\n

A<\/span>utomated But Not Robotic<\/strong><\/h3>\n

Email sequences are automated but feel personal<\/strong>, thanks to well-written copy, timely delivery, and context awareness.<\/p>\n

Mobile-First Design<\/strong><\/h3>\n

With over 85% of emails now opened on mobile in India, startups design emails that are fast, scrollable, and tap-friendly<\/strong>.<\/p>\n

Metrics That Matter<\/strong><\/h2>\n

Forget just open rates. Indian startups now track:<\/p>\n

    \n
  • \n

    Click-to-open rate (CTOR)<\/strong><\/p>\n<\/li>\n

  • \n

    Conversion to revenue<\/strong><\/p>\n<\/li>\n

  • \n

    List health (active vs inactive)<\/strong><\/p>\n<\/li>\n

  • \n

    Churn post-email<\/strong><\/p>\n<\/li>\n<\/ul>\n

    Tools like ConvertKit<\/strong>, Sendinblue<\/strong>, and Netcore Cloud<\/strong> are helping early-stage founders measure what really matters.<\/p>\n

    Email Best Practices For Indian Startups<\/strong><\/h2>\n
      \n
    • \n

      Use a personal name, not just the brand<\/strong> (e.g., Priya from YourStartup<\/em>)<\/p>\n<\/li>\n

    • \n

      Hook early:<\/strong> The first 10 words are everything.<\/p>\n<\/li>\n

    • \n

      Create value before asking for anything<\/strong><\/p>\n<\/li>\n

    • \n

      Send less, but send better.<\/strong> Quality > Quantity.<\/p>\n<\/li>\n

    • \n

      Don\u2019t ignore your footer \u2014 it\u2019s where people unsubscribe or follow<\/strong><\/p>\n<\/li>\n<\/ul>\n

      Still Think Email Is Dead? Think Again.<\/strong><\/h2>\n

      Indian startups aren\u2019t using email like it\u2019s 2010. They\u2019re using it as a personal, scalable, and data-rich<\/strong> communication channel that drives conversions, loyalty, and brand storytelling.<\/p>\n

      In an era of short-form noise, email remains long-form trust<\/strong> \u2014 and startups that get this right will keep winning.<\/p>\n

      Bonus Tip:<\/strong>
      Try combining email with WhatsApp retargeting<\/strong> or in-app push<\/strong> for a 360\u00b0 retention strategy \u2014 something many Indian D2C and fintech startups are already doing.<\/p>\n","protected":false},"excerpt":{"rendered":"

      \u201cEmail is dead.\u201dThat\u2019s what we\u2019ve been hearing for over a decade now. But scroll through your inbox, and you’ll see a different story. Welcome emails, discount codes, exclusive webinars, investor updates \u2014 email marketing is not just alive, it’s thriving. Especially in India\u2019s fast-moving startup ecosystem, email remains one of the highest ROI digital marketing […]<\/p>\n","protected":false},"author":7,"featured_media":4877,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[640],"tags":[],"class_list":{"0":"post-4876","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-founders-corner"},"yoast_head":"\nEmail Marketing Isn\u2019t Dead \u2014 Here\u2019s How You Can Use It - Founderlabs<\/title>\n<meta name=\"description\" content=\"Email marketing is far from dead. 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