{"id":475,"date":"2022-06-24T16:11:35","date_gmt":"2022-06-24T16:11:35","guid":{"rendered":"https:\/\/founderlabs.in\/?p=475"},"modified":"2022-06-24T16:11:35","modified_gmt":"2022-06-24T16:11:35","slug":"zepto-10-mins-game-plan","status":"publish","type":"post","link":"https:\/\/www.founderlabs.in\/?p=475","title":{"rendered":"Zepto: 10 Mins Game Plan"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Mumbai-based quick commerce&nbsp;startup Zepto, was founded by two&nbsp;Stanford University dropouts, Aadit Palicha and Kaivalya Vohra, both 19, who quit the coveted computer science program at Stanford University to return to India and get started in quick commerce.&nbsp;This is the second venture of duos who wrapped up their first venture KiranaKart due to the lack of product-market fit. The start-up promises to deliver groceries and daily essentials in 10 minutes. It started its journey from Mumbai and expanded to Bangalore, Delhi and four other cities.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The Genesis of the Idea<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The birth of the idea come from the personal experience of the founders where they were operating from home during the pandemic. They observed a quick rise in demand for home-deliveries meant that groceries and other essentials would reach the buyer in a matter of a couple of days, leaving a vacuum for instant delivery. So,&nbsp;Zepto was born with this thought in mind.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The 10-minute delivery<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The thought of 10-minute delivery from the <a href=\"https:\/\/www.founderlabs.in\/deciphering-cockroach-startups\/\">business model<\/a> has become the game-changer. The technology behind the model is incredibly intense and detail-oriented. It needs extremely strong operating and technical discipline to pull off a 10-minute delivery done consistently.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Who are the Backers?<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"771\" src=\"https:\/\/founderlabs.in\/wp-content\/uploads\/2022\/06\/image-80-1024x771.png\" alt=\"zepto_10 minutes delivery from business model\" class=\"wp-image-477\" style=\"width:900px;height:678px\" srcset=\"https:\/\/www.founderlabs.in\/wp-content\/uploads\/2022\/06\/image-80-1024x771.png 1024w, https:\/\/www.founderlabs.in\/wp-content\/uploads\/2022\/06\/image-80-300x226.png 300w, https:\/\/www.founderlabs.in\/wp-content\/uploads\/2022\/06\/image-80-768x579.png 768w, https:\/\/www.founderlabs.in\/wp-content\/uploads\/2022\/06\/image-80-150x113.png 150w, https:\/\/www.founderlabs.in\/wp-content\/uploads\/2022\/06\/image-80-696x524.png 696w, https:\/\/www.founderlabs.in\/wp-content\/uploads\/2022\/06\/image-80-1068x805.png 1068w, https:\/\/www.founderlabs.in\/wp-content\/uploads\/2022\/06\/image-80.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">image Credit: Economic times<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The idea excites the likes of Y Combinator\u2019s Continuity Fund, Glade Brook, Capital Partners, Nexus Venture Partners, Breyer Capital and Silicon Valley investor Lachy Groom and a result raised $60 million in a round. The company would use this money to fuel its growth. The company is expanding across all the major cities. The company has a team size of about 400 members.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Competitors<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zepto is competing against startups like Blinkit (backed by SoftBank), Dunzo (backed by Google), Swiggy ( backed by Naspers ) as well as the likes of Amazon.com Inc. and Walmart Inc.-backed <a href=\"https:\/\/www.flipkart.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Flipkart<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Charging customers for deliveries<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The company will implement delivery fees, In Mumbai, the delivery fee is already live and the company is planning to put it across other mature markets<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"614\" src=\"https:\/\/founderlabs.in\/wp-content\/uploads\/2022\/06\/image-81-1024x614.png\" alt=\"zepto_10 minutes delivery from business model\" class=\"wp-image-478\" style=\"width:768px;height:461px\" srcset=\"https:\/\/www.founderlabs.in\/wp-content\/uploads\/2022\/06\/image-81-1024x614.png 1024w, https:\/\/www.founderlabs.in\/wp-content\/uploads\/2022\/06\/image-81-300x180.png 300w, https:\/\/www.founderlabs.in\/wp-content\/uploads\/2022\/06\/image-81-768x461.png 768w, https:\/\/www.founderlabs.in\/wp-content\/uploads\/2022\/06\/image-81-150x90.png 150w, https:\/\/www.founderlabs.in\/wp-content\/uploads\/2022\/06\/image-81-696x418.png 696w, https:\/\/www.founderlabs.in\/wp-content\/uploads\/2022\/06\/image-81-1068x641.png 1068w, https:\/\/www.founderlabs.in\/wp-content\/uploads\/2022\/06\/image-81.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">image credits: pymnts.com<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The Road Ahead<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In a period of 5 months, the company has launched 100 micro-warehouses-each of which has the capacity to handle over 2,500 order a day\u2013and the company is planning to launch at an even faster rate going forward. According to estimates, Zepto wants to achieve the target of $1 Billion in annual sales over the next four to six quarters. A month and a half from now, the company wants to be at a much larger scale. We will be 3x the number of dark stores in the next 30-40 days.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mumbai-based quick commerce&nbsp;startup Zepto, was founded by two&nbsp;Stanford University dropouts, Aadit Palicha and Kaivalya Vohra, both 19, who quit the coveted computer science program at Stanford University to return to India and get started in quick commerce.&nbsp;This is the second venture of duos who wrapped up their first venture KiranaKart due to the lack of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":476,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[642],"tags":[210,206,207,209,208,205],"class_list":["post-475","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology-innovation","tag-10-minut-delivery","tag-aadit-palicha","tag-aadit-palicha-and-kaivalya-vohra","tag-groceries","tag-kiranakart","tag-zepto"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.3 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Zepto: 10 Mins Game Plan - Founderlabs<\/title>\n<meta name=\"description\" content=\"ZEPTO: The start-up promises to deliver groceries and daily essentials in 10 minutes. 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