{"id":3556,"date":"2024-10-28T02:15:29","date_gmt":"2024-10-28T02:15:29","guid":{"rendered":"https:\/\/founderlabs.in\/?p=3556"},"modified":"2024-10-28T02:16:50","modified_gmt":"2024-10-28T02:16:50","slug":"swiggy-instamart-partners-with-pharmeasy-for-10-minute-medicine-delivery-in-bengaluru","status":"publish","type":"post","link":"https:\/\/www.founderlabs.in\/?p=3556","title":{"rendered":"Swiggy Instamart Partners with PharmEasy for 10-Minute Medicine Delivery in Bengaluru"},"content":{"rendered":"\n<p>Swiggy Instamart has formed a tie-up with PharmEasy, which reportedly delivers prescription drugs in less than 10 minutes, as reported by Moneycontrol. Swiggy has not announced the development; however, this tie-up is currently in the pilot stage in Bengaluru and therefore marks the deeper foray of Swiggy in the e-pharmacy segment. This will target the rapidly growing user base that considers fast and easy access to primary medications as an essential thing.<\/p>\n\n\n\n<p>As part of its pilot program, Swiggy Instamart would offer a wide range of essential medicines such as those for pain relief, fevers, and other medicines that are required on prescription. This will be an add-on to Swiggy&#8217;s existing service where it was already delivering OTC articles like pain relief sprays, first-aid essentials, and more.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-swiggy-leveraging-infrastructure-from-pharmeasy\"><strong>Swiggy Leveraging Infrastructure from PharmEasy:<\/strong><\/h2>\n\n\n\n<p>Perhaps, the most salient feature of this partnership is the &#8220;shop-in-shop&#8221; concept where PharmEasy operates its stores in Swiggy&#8217;s dark stores-that is, small localized warehouses designed for quick delivery. This way, Swiggy can help streamline the order fulfillment of medicines while being respectful of legal prescriptions, especially. This will enable Swiggy to increase its capability of 10-minute medicines and PharmEasy products by allowing it to reach directly inside Swiggy&#8217;s own network of dark stores.<\/p>\n\n\n\n<p>With its entry into the pharmacy delivery space, Swiggy has an opportunity to get closer to competing with other giants in quick commerce, Blinkit, Zepto, and BigBasket, each of which has been struggling for market dominance in the rapid delivery space in India. With a growing need for quick service, Swiggy Instamart is positioning itself as a one-stop shopping for food, groceries, and pharmaceuticals delivery.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ipo-in-the-pipeline\"><strong>IPO in the Pipeline<\/strong><\/h2>\n\n\n\n<p>This alliance is further coming when Swiggy is preparing for its eagerly awaited IPO. The corporation is to open the book from November 6 to 8, 2024 for its IPO. Swiggy is expected to fetch a Rs 11.3 billion valuation. The report suggested that Swiggy has shrunk the size of its primary issue to about Rs 4,500 crore. This will draw the potential interest of the investors especially when growth is expected along the lines of PharmEasy collaboration.<\/p>\n\n\n\n<p>While expanding the Swiggy Instamart e-pharmacy presence in the market, one is led to understand the rebranding of the definition for quick commerce, especially in meeting a need for a great amount of medicine now in such urgent requirements expected, and there can be multiple cities like that with people needing these, provided all goes well at Bengaluru.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Swiggy Instamart has formed a tie-up with PharmEasy, which reportedly delivers prescription drugs in less than 10 minutes, as reported by Moneycontrol. Swiggy has not announced the development; however, this tie-up is currently in the pilot stage in Bengaluru and therefore marks the deeper foray of Swiggy in the e-pharmacy segment. This will target the [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":3557,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[643],"tags":[1632,1647,1648,268,1620,1642,1634,1637,1639,1602,209,1650,570,1649,1641,1645,1633,1638,1636,1651,1652,1640,1644,1646,1643,1635,1653,205],"class_list":{"0":"post-3556","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-start-up-news","8":"tag-10-minute-medicine-delivery","9":"tag-500-crore","10":"tag-bengaluru-pilot-program","11":"tag-bigbasket","12":"tag-blinkit","13":"tag-dark-stores","14":"tag-e-pharmacy-market","15":"tag-essential-medications","16":"tag-fever-reducers","17":"tag-food-delivery","18":"tag-groceries","19":"tag-immediate-access-to-medications","20":"tag-ipo","21":"tag-november-6-to-november-8-2024","22":"tag-pain-relievers","23":"tag-pharmaceuticals","24":"tag-pharmeasy","25":"tag-prescription-medications","26":"tag-prescription-medicines","27":"tag-public-offering","28":"tag-quick-commerce","29":"tag-quick-delivery","30":"tag-rapid-delivery-sector","31":"tag-rs-4","32":"tag-shop-in-shop-model","33":"tag-swiggy-instamart","34":"tag-swiggy-pharmeasy-partnership","35":"tag-zepto"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.3 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Swiggy Instamart Partners with PharmEasy for 10-Minute Medicine Delivery in Bengaluru - Founderlabs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.founderlabs.in\/?p=3556\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Swiggy Instamart Partners with PharmEasy for 10-Minute Medicine Delivery in Bengaluru\" \/>\n<meta property=\"og:description\" content=\"Swiggy Instamart has formed a tie-up with PharmEasy, which reportedly delivers prescription drugs in less than 10 minutes, as reported by Moneycontrol. Swiggy has not announced the development; however, this tie-up is currently in the pilot stage in Bengaluru and therefore marks the deeper foray of Swiggy in the e-pharmacy segment. This will target the [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.founderlabs.in\/?p=3556\" \/>\n<meta property=\"og:site_name\" content=\"Founderlabs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/founderlabsindia\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-28T02:15:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-28T02:16:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.founderlabs.in\/wp-content\/uploads\/2024\/10\/12.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Swati Mandal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@founderlabs_ind\" \/>\n<meta name=\"twitter:site\" content=\"@founderlabs_ind\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Swati Mandal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.founderlabs.in\\\/?p=3556#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.founderlabs.in\\\/?p=3556\"},\"author\":{\"name\":\"Swati Mandal\",\"@id\":\"https:\\\/\\\/www.founderlabs.in\\\/#\\\/schema\\\/person\\\/fcca133e92ea2eba81569a4e690a9b38\"},\"headline\":\"Swiggy Instamart Partners with PharmEasy for 10-Minute Medicine Delivery in Bengaluru\",\"datePublished\":\"2024-10-28T02:15:29+00:00\",\"dateModified\":\"2024-10-28T02:16:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.founderlabs.in\\\/?p=3556\"},\"wordCount\":419,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.founderlabs.in\\\/?p=3556#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.founderlabs.in\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/12.jpg\",\"keywords\":[\"10-minute medicine delivery\",\"500 crore\",\"Bengaluru pilot program\",\"BigBasket\",\"BlinkIt\",\"dark stores\",\"e-pharmacy market\",\"essential medications\",\"fever reducers\",\"food delivery\",\"groceries\",\"immediate access to medications\",\"IPO\",\"November 6 to November 8 2024\",\"pain relievers\",\"pharmaceuticals\",\"PharmEasy\",\"prescription medications\",\"prescription medicines\",\"public offering\",\"quick commerce\",\"quick delivery\",\"rapid delivery sector\",\"Rs 4\",\"shop-in-shop model\",\"Swiggy Instamart\",\"Swiggy-PharmEasy partnership\",\"Zepto\"],\"articleSection\":[\"Ecosystem Updates\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.founderlabs.in\\\/?p=3556#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.founderlabs.in\\\/?p=3556\",\"url\":\"https:\\\/\\\/www.founderlabs.in\\\/?p=3556\",\"name\":\"Swiggy Instamart Partners with PharmEasy for 10-Minute Medicine Delivery in Bengaluru - Founderlabs\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.founderlabs.in\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.founderlabs.in\\\/?p=3556#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.founderlabs.in\\\/?p=3556#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.founderlabs.in\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/12.jpg\",\"datePublished\":\"2024-10-28T02:15:29+00:00\",\"dateModified\":\"2024-10-28T02:16:50+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.founderlabs.in\\\/#\\\/schema\\\/person\\\/fcca133e92ea2eba81569a4e690a9b38\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.founderlabs.in\\\/?p=3556#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.founderlabs.in\\\/?p=3556\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.founderlabs.in\\\/?p=3556#primaryimage\",\"url\":\"https:\\\/\\\/www.founderlabs.in\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/12.jpg\",\"contentUrl\":\"https:\\\/\\\/www.founderlabs.in\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/12.jpg\",\"width\":1600,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.founderlabs.in\\\/?p=3556#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.founderlabs.in\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Swiggy Instamart Partners with PharmEasy for 10-Minute Medicine Delivery in Bengaluru\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.founderlabs.in\\\/#website\",\"url\":\"https:\\\/\\\/www.founderlabs.in\\\/\",\"name\":\"Founderlabs\",\"description\":\"Stories about founders, startups &amp; 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