{"id":1802,"date":"2024-03-14T11:14:25","date_gmt":"2024-03-14T11:14:25","guid":{"rendered":"https:\/\/www.founderlabs.in\/?p=1802"},"modified":"2024-03-14T11:14:25","modified_gmt":"2024-03-14T11:14:25","slug":"digital-media-voters-digital-engagement-digital-ads-digital-strategies-election-campaign","status":"publish","type":"post","link":"https:\/\/www.founderlabs.in\/?p=1802","title":{"rendered":"72% Voter Engagement is with Digital Campaigns in Elections: iCubesWire Survey"},"content":{"rendered":"\n<p>A ground-breaking survey by iCubesWire, revealed the unprecedented impact of digital media on voter engagement and decision-making in the lead-up to the General Elections.<\/p>\n\n\n\n<p>72% of voters engaging with digital campaigns, the survey underscores the pivotal role of digital platforms in modern electoral processes.<\/p>\n\n\n\n<p>The survey, involving 1,000 participants, highlights the transformative power of digital media in shaping political opinions and behaviors.<\/p>\n\n\n\n<p>A remarkable 89% of respondents expressed their intention to vote, indicating a highly motivated electorate.<\/p>\n\n\n\n<p>Digital platforms emerged as the primary source of election-related information for 43% of participants, with social media leading the way in influencing voter perceptions and engagement.<\/p>\n\n\n\n<p><strong><em>&#8220;These findings illustrate a clear shift in the electoral landscape, with digital media playing a central role in engaging and informing voters,&#8221; said&nbsp;Mr. Sahil Chopra, CEO and Founder of iCubesWire. &#8220;Our survey highlights the critical importance of digital strategies in reaching and influencing the electorate, marking a new era in political campaigning.&#8221;<\/em><\/strong><\/p>\n\n\n\n<p><strong>Survey Insights Summary:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Voter Turnout Intentions<\/strong>: A robust&nbsp;<strong>89%<\/strong>&nbsp;of respondents indicated their plans to vote in the upcoming General Elections, demonstrating a high level of electoral engagement among the populace.<\/li>\n\n\n\n<li><strong>Research on Candidates<\/strong>: Over half of the electorate, with&nbsp;<strong>52%<\/strong>&nbsp;stating they are &#8216;very likely&#8217; to research candidates&#8217; positions and backgrounds before voting, showcases a proactive approach to making informed voting decisions.<\/li>\n\n\n\n<li><strong>Primary Information Platforms<\/strong>: Social media is the predominant source for gathering information about election candidates for&nbsp;<strong>43%<\/strong>&nbsp;of survey participants, emphasizing the central role of platforms like Facebook and Twitter in political communication.<\/li>\n\n\n\n<li><strong>Influence of Digital Ads<\/strong>:&nbsp;<strong>41%<\/strong>&nbsp;of respondents consider digital advertisements &#8216;very influential&#8217; in shaping their opinions about candidates, highlighting the significant impact of digital marketing strategies on voter perceptions.<\/li>\n\n\n\n<li><strong>Engagement with Digital Campaigns<\/strong>: A substantial majority,&nbsp;<strong>72%<\/strong>, have engaged with a candidate&#8217;s digital marketing campaign (e.g., liked, shared, commented on posts), indicating active participation and interest in digital political content.<\/li>\n\n\n\n<li><strong>Impact of Digital Marketing on Elections<\/strong>: A notable&nbsp;<strong>42%<\/strong>&nbsp;&#8216;strongly agree&#8217; that digital marketing strategies have a significant impact on election outcomes, reflecting the perceived effectiveness of digital campaigns in influencing electoral results.<\/li>\n\n\n\n<li><strong>Digital Engagement and Voter Preference<\/strong>: An overwhelming&nbsp;<strong>75%<\/strong>&nbsp;of participants would be more likely to vote for a candidate who actively engages with constituents through digital platforms, underscoring the importance of digital presence and interaction in contemporary political campaigns.<\/li>\n\n\n\n<li><strong>Credibility of Political Information<\/strong>: Nearly half of the respondents,&nbsp;<strong>48%<\/strong>, find political information shared on social media more credible or equally credible as compared to traditional news sources, indicating a shift in perceptions of information credibility in the digital age.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>A ground-breaking survey by iCubesWire, revealed the unprecedented impact of digital media on voter engagement and decision-making in the lead-up to the General Elections. 72% of voters engaging with digital campaigns, the survey underscores the pivotal role of digital platforms in modern electoral processes. The survey, involving 1,000 participants, highlights the transformative power of digital [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1803,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[643],"tags":[529,532,528,530,531,527],"class_list":{"0":"post-1802","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-start-up-news","8":"tag-digital-ads","9":"tag-digital-marketing","10":"tag-digital-media","11":"tag-elections","12":"tag-politial-campaign","13":"tag-voter"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.3 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>72% Voter Engagement is with Digital Campaigns in Elections: iCubesWire Survey - Founderlabs<\/title>\n<meta name=\"description\" content=\"72% Voter Engagement is with Digital Campaigns in Elections: iCubeWire survey Digital strategies Digital Media Digital marketing Digital Ads\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.founderlabs.in\/?p=1802\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"72% Voter Engagement is with Digital Campaigns in Elections: iCubesWire Survey\" \/>\n<meta property=\"og:description\" content=\"72% Voter Engagement is with Digital Campaigns in Elections: iCubeWire survey Digital strategies Digital Media Digital marketing Digital Ads\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.founderlabs.in\/?p=1802\" \/>\n<meta property=\"og:site_name\" content=\"Founderlabs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/founderlabsindia\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-14T11:14:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.founderlabs.in\/wp-content\/uploads\/2024\/03\/dt.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"684\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Gargi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@founderlabs_ind\" \/>\n<meta name=\"twitter:site\" content=\"@founderlabs_ind\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gargi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.founderlabs.in\\\/?p=1802#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.founderlabs.in\\\/?p=1802\"},\"author\":{\"name\":\"Gargi\",\"@id\":\"https:\\\/\\\/www.founderlabs.in\\\/#\\\/schema\\\/person\\\/afab350a7a241df759bfd7f712a8039d\"},\"headline\":\"72% Voter Engagement is with Digital Campaigns in Elections: iCubesWire Survey\",\"datePublished\":\"2024-03-14T11:14:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.founderlabs.in\\\/?p=1802\"},\"wordCount\":439,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.founderlabs.in\\\/?p=1802#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.founderlabs.in\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/dt.jpeg\",\"keywords\":[\"Digital Ads\",\"Digital marketing\",\"Digital media\",\"Elections\",\"Politial campaign\",\"Voter\"],\"articleSection\":[\"Ecosystem Updates\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.founderlabs.in\\\/?p=1802#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.founderlabs.in\\\/?p=1802\",\"url\":\"https:\\\/\\\/www.founderlabs.in\\\/?p=1802\",\"name\":\"72% Voter Engagement is with Digital Campaigns in Elections: iCubesWire Survey - Founderlabs\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.founderlabs.in\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.founderlabs.in\\\/?p=1802#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.founderlabs.in\\\/?p=1802#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.founderlabs.in\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/dt.jpeg\",\"datePublished\":\"2024-03-14T11:14:25+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.founderlabs.in\\\/#\\\/schema\\\/person\\\/afab350a7a241df759bfd7f712a8039d\"},\"description\":\"72% Voter Engagement is with Digital Campaigns in Elections: iCubeWire survey Digital strategies Digital Media Digital marketing Digital Ads\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.founderlabs.in\\\/?p=1802#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.founderlabs.in\\\/?p=1802\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.founderlabs.in\\\/?p=1802#primaryimage\",\"url\":\"https:\\\/\\\/www.founderlabs.in\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/dt.jpeg\",\"contentUrl\":\"https:\\\/\\\/www.founderlabs.in\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/dt.jpeg\",\"width\":1080,\"height\":684},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.founderlabs.in\\\/?p=1802#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.founderlabs.in\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"72% Voter Engagement is with Digital Campaigns in Elections: iCubesWire Survey\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.founderlabs.in\\\/#website\",\"url\":\"https:\\\/\\\/www.founderlabs.in\\\/\",\"name\":\"Founderlabs\",\"description\":\"Stories about founders, startups &amp; entrepreneurship\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.founderlabs.in\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.founderlabs.in\\\/#\\\/schema\\\/person\\\/afab350a7a241df759bfd7f712a8039d\",\"name\":\"Gargi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f95546071fd9ac40a6851fa7c489200e4f4d4c7ac935485b0b584ac032797457?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f95546071fd9ac40a6851fa7c489200e4f4d4c7ac935485b0b584ac032797457?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f95546071fd9ac40a6851fa7c489200e4f4d4c7ac935485b0b584ac032797457?s=96&d=mm&r=g\",\"caption\":\"Gargi\"},\"url\":\"https:\\\/\\\/www.founderlabs.in\\\/?author=3\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"72% Voter Engagement is with Digital Campaigns in Elections: iCubesWire Survey - Founderlabs","description":"72% Voter Engagement is with Digital Campaigns in Elections: iCubeWire survey Digital strategies Digital Media Digital marketing Digital Ads","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.founderlabs.in\/?p=1802","og_locale":"en_US","og_type":"article","og_title":"72% Voter Engagement is with Digital Campaigns in Elections: iCubesWire Survey","og_description":"72% Voter Engagement is with Digital Campaigns in Elections: iCubeWire survey Digital strategies Digital Media Digital marketing Digital Ads","og_url":"https:\/\/www.founderlabs.in\/?p=1802","og_site_name":"Founderlabs","article_publisher":"https:\/\/www.facebook.com\/founderlabsindia","article_published_time":"2024-03-14T11:14:25+00:00","og_image":[{"width":1080,"height":684,"url":"https:\/\/www.founderlabs.in\/wp-content\/uploads\/2024\/03\/dt.jpeg","type":"image\/jpeg"}],"author":"Gargi","twitter_card":"summary_large_image","twitter_creator":"@founderlabs_ind","twitter_site":"@founderlabs_ind","twitter_misc":{"Written by":"Gargi","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.founderlabs.in\/?p=1802#article","isPartOf":{"@id":"https:\/\/www.founderlabs.in\/?p=1802"},"author":{"name":"Gargi","@id":"https:\/\/www.founderlabs.in\/#\/schema\/person\/afab350a7a241df759bfd7f712a8039d"},"headline":"72% Voter Engagement is with Digital Campaigns in Elections: iCubesWire Survey","datePublished":"2024-03-14T11:14:25+00:00","mainEntityOfPage":{"@id":"https:\/\/www.founderlabs.in\/?p=1802"},"wordCount":439,"commentCount":0,"image":{"@id":"https:\/\/www.founderlabs.in\/?p=1802#primaryimage"},"thumbnailUrl":"https:\/\/www.founderlabs.in\/wp-content\/uploads\/2024\/03\/dt.jpeg","keywords":["Digital Ads","Digital marketing","Digital media","Elections","Politial campaign","Voter"],"articleSection":["Ecosystem Updates"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.founderlabs.in\/?p=1802#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.founderlabs.in\/?p=1802","url":"https:\/\/www.founderlabs.in\/?p=1802","name":"72% Voter Engagement is with Digital Campaigns in Elections: iCubesWire Survey - Founderlabs","isPartOf":{"@id":"https:\/\/www.founderlabs.in\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.founderlabs.in\/?p=1802#primaryimage"},"image":{"@id":"https:\/\/www.founderlabs.in\/?p=1802#primaryimage"},"thumbnailUrl":"https:\/\/www.founderlabs.in\/wp-content\/uploads\/2024\/03\/dt.jpeg","datePublished":"2024-03-14T11:14:25+00:00","author":{"@id":"https:\/\/www.founderlabs.in\/#\/schema\/person\/afab350a7a241df759bfd7f712a8039d"},"description":"72% Voter Engagement is with Digital Campaigns in Elections: iCubeWire survey Digital strategies Digital Media Digital marketing Digital Ads","breadcrumb":{"@id":"https:\/\/www.founderlabs.in\/?p=1802#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.founderlabs.in\/?p=1802"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.founderlabs.in\/?p=1802#primaryimage","url":"https:\/\/www.founderlabs.in\/wp-content\/uploads\/2024\/03\/dt.jpeg","contentUrl":"https:\/\/www.founderlabs.in\/wp-content\/uploads\/2024\/03\/dt.jpeg","width":1080,"height":684},{"@type":"BreadcrumbList","@id":"https:\/\/www.founderlabs.in\/?p=1802#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.founderlabs.in\/"},{"@type":"ListItem","position":2,"name":"72% Voter Engagement is with Digital Campaigns in Elections: iCubesWire Survey"}]},{"@type":"WebSite","@id":"https:\/\/www.founderlabs.in\/#website","url":"https:\/\/www.founderlabs.in\/","name":"Founderlabs","description":"Stories about founders, startups &amp; entrepreneurship","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.founderlabs.in\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.founderlabs.in\/#\/schema\/person\/afab350a7a241df759bfd7f712a8039d","name":"Gargi","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/f95546071fd9ac40a6851fa7c489200e4f4d4c7ac935485b0b584ac032797457?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f95546071fd9ac40a6851fa7c489200e4f4d4c7ac935485b0b584ac032797457?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f95546071fd9ac40a6851fa7c489200e4f4d4c7ac935485b0b584ac032797457?s=96&d=mm&r=g","caption":"Gargi"},"url":"https:\/\/www.founderlabs.in\/?author=3"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.founderlabs.in\/index.php?rest_route=\/wp\/v2\/posts\/1802","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.founderlabs.in\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.founderlabs.in\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.founderlabs.in\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.founderlabs.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1802"}],"version-history":[{"count":0,"href":"https:\/\/www.founderlabs.in\/index.php?rest_route=\/wp\/v2\/posts\/1802\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.founderlabs.in\/index.php?rest_route=\/wp\/v2\/media\/1803"}],"wp:attachment":[{"href":"https:\/\/www.founderlabs.in\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1802"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.founderlabs.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1802"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.founderlabs.in\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1802"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}