{"id":1665,"date":"2023-11-21T07:01:59","date_gmt":"2023-11-21T07:01:59","guid":{"rendered":"https:\/\/www.founderlabs.in\/?p=1665"},"modified":"2023-11-21T07:01:59","modified_gmt":"2023-11-21T07:01:59","slug":"stellapps-using-technology-to-empower-farmers","status":"publish","type":"post","link":"https:\/\/www.founderlabs.in\/?p=1665","title":{"rendered":"Stellapps: Using Technology to Empower Farmers"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Agritech venture Stellapps is a tech-driven, end-to-end, dairy-led food value chain platform that leverages advanced analytics and AI to enable dairy ecosystem partnerships. The company has raised over $37 million in 12 rounds since its inception in 2011.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"937\" height=\"331\" src=\"https:\/\/www.founderlabs.in\/wp-content\/uploads\/2023\/11\/Stellapps.png\" alt=\"\" class=\"wp-image-1666\" srcset=\"https:\/\/www.founderlabs.in\/wp-content\/uploads\/2023\/11\/Stellapps.png 937w, https:\/\/www.founderlabs.in\/wp-content\/uploads\/2023\/11\/Stellapps-300x106.png 300w, https:\/\/www.founderlabs.in\/wp-content\/uploads\/2023\/11\/Stellapps-768x271.png 768w, https:\/\/www.founderlabs.in\/wp-content\/uploads\/2023\/11\/Stellapps-150x53.png 150w, https:\/\/www.founderlabs.in\/wp-content\/uploads\/2023\/11\/Stellapps-696x246.png 696w\" sizes=\"auto, (max-width: 937px) 100vw, 937px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The Journey<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The venture was created by Ranjith Mukundan, Ravishankar G. Shiroor, Praveen Nale, Ramakrishna Adukuri, and Venkatesh Seshasayee, to empower dairy farmers to improve productivity and profitability through the use of digitized supply chain solutions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Over the years Bengaluri-based Stellapps has emerged as an integral part of the dairy supply system by providing value-added services like dairy market linkages, agro-inputs, and even financial services to the small farmers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The startup is an IIT Madras incubated, Bangalore-based IOT venture with a primary focus on data acquisition and machine learning. The venture\u2019s strength lies in its successful leveraging of the Internet of Things and Cloud technology to streamline the milk value chain.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Stellapps works across 42,000 villages and over 3 million Indian farmers including 68% women farmers and its innovations and processes have resulted in high farmer profitability leading to an increase in farmers&#8217; income.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"960\" src=\"https:\/\/www.founderlabs.in\/wp-content\/uploads\/2023\/11\/2.jpg\" alt=\"\" class=\"wp-image-1675\" style=\"width:543px;height:auto\" srcset=\"https:\/\/www.founderlabs.in\/wp-content\/uploads\/2023\/11\/2.jpg 1600w, https:\/\/www.founderlabs.in\/wp-content\/uploads\/2023\/11\/2-300x180.jpg 300w, https:\/\/www.founderlabs.in\/wp-content\/uploads\/2023\/11\/2-1024x614.jpg 1024w, https:\/\/www.founderlabs.in\/wp-content\/uploads\/2023\/11\/2-768x461.jpg 768w, https:\/\/www.founderlabs.in\/wp-content\/uploads\/2023\/11\/2-1536x922.jpg 1536w, https:\/\/www.founderlabs.in\/wp-content\/uploads\/2023\/11\/2-150x90.jpg 150w, https:\/\/www.founderlabs.in\/wp-content\/uploads\/2023\/11\/2-696x418.jpg 696w, https:\/\/www.founderlabs.in\/wp-content\/uploads\/2023\/11\/2-1068x641.jpg 1068w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Services Offered<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Stellapps digitizes and optimizes milk production, procurement, and cold chain management through its SmartMoo platform and helps dairy farmers and cooperatives maximize their profits while reducing the effort involved.The company launched three services between 2018 and 2021.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Procurement<\/strong>&#8211; Stellapps\u2019 market linkage service vertical MooMark procures 1.5 lack liters of milk every day from farmers across different regions of India.<\/li>\n\n\n\n<li><strong>Funding<\/strong>&#8211; The venture\u2019s fintech wing MooPay is working to create financial inclusion and economic empowerment of small farmers by offering loans and insurance.<\/li>\n\n\n\n<li><strong>Inputs-<\/strong> farm inputs vertical MooGrow is providing hyper-local access to high-quality agro inputs and farm equipment through the smartFarms app and village-level collection centers.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Stellapps is the only aritech company in India, that has been granted a patent for its innovation &#8220;Herd Management System&#8221;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Future Plans<\/strong><br>The company now plans to create a food value chain for other products like sweetcorn, spices, and seedless watermelon. On the milk front, Stellapps plans to expand into whey powder, flavoured paneer, buffalo paneer, and many other<br>dairy-related products.<br><strong>Ownership Structure<\/strong><br>According to Tracxn data, Funds own nearly 73% of Stellapp\u2019s shares while the founders hold 18.50% with the remaining held by enterprises, ESOPs, and angel investors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Agritech venture Stellapps is a tech-driven, end-to-end, dairy-led food value chain platform that leverages advanced analytics and AI to enable dairy ecosystem partnerships. The company has raised over $37 million in 12 rounds since its inception in 2011. The Journey The venture was created by Ranjith Mukundan, Ravishankar G. Shiroor, Praveen Nale, Ramakrishna Adukuri, and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1668,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[642],"tags":[450,98,451,452,64,47,449,81],"class_list":["post-1665","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology-innovation","tag-agritech","tag-business","tag-empower-farmers","tag-financial-services","tag-food","tag-startup","tag-stellapps","tag-technology"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.3 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Stellapps: Using Technology to Empower Farmers<\/title>\n<meta name=\"description\" content=\"Agritech venture Stellapps is a tech-driven, end-to-end, dairy-led food value chain platform that leverages advanced analytics and AI to enable dairy ecosystem partnerships.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.founderlabs.in\/?p=1665\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Stellapps: Using Technology to Empower Farmers\" \/>\n<meta property=\"og:description\" content=\"Agritech venture Stellapps is a tech-driven, end-to-end, dairy-led food value chain platform that leverages advanced analytics and AI to enable dairy ecosystem partnerships.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.founderlabs.in\/?p=1665\" \/>\n<meta property=\"og:site_name\" content=\"Founderlabs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/founderlabsindia\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-21T07:01:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.founderlabs.in\/wp-content\/uploads\/2023\/11\/founderlabs.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"961\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Editor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.founderlabs.in\/wp-content\/uploads\/2023\/11\/founderlabs.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@founderlabs_ind\" \/>\n<meta name=\"twitter:site\" content=\"@founderlabs_ind\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Editor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.founderlabs.in\\\/?p=1665#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.founderlabs.in\\\/?p=1665\"},\"author\":{\"name\":\"Editor\",\"@id\":\"https:\\\/\\\/www.founderlabs.in\\\/#\\\/schema\\\/person\\\/cb4a406b1f3e4fdc2d31bb540a9eb098\"},\"headline\":\"Stellapps: Using Technology to Empower Farmers\",\"datePublished\":\"2023-11-21T07:01:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.founderlabs.in\\\/?p=1665\"},\"wordCount\":377,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.founderlabs.in\\\/?p=1665#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.founderlabs.in\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/founderlabs.jpg\",\"keywords\":[\"Agritech\",\"business\",\"Empower Farmers\",\"financial services\",\"Food\",\"startup\",\"Stellapps\",\"technology\"],\"articleSection\":[\"Ecosystem Updates\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.founderlabs.in\\\/?p=1665#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.founderlabs.in\\\/?p=1665\",\"url\":\"https:\\\/\\\/www.founderlabs.in\\\/?p=1665\",\"name\":\"Stellapps: Using Technology to Empower Farmers\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.founderlabs.in\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.founderlabs.in\\\/?p=1665#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.founderlabs.in\\\/?p=1665#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.founderlabs.in\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/founderlabs.jpg\",\"datePublished\":\"2023-11-21T07:01:59+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.founderlabs.in\\\/#\\\/schema\\\/person\\\/cb4a406b1f3e4fdc2d31bb540a9eb098\"},\"description\":\"Agritech venture Stellapps is a tech-driven, end-to-end, dairy-led food value chain platform that leverages advanced analytics and AI to enable dairy ecosystem partnerships.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.founderlabs.in\\\/?p=1665#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.founderlabs.in\\\/?p=1665\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.founderlabs.in\\\/?p=1665#primaryimage\",\"url\":\"https:\\\/\\\/www.founderlabs.in\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/founderlabs.jpg\",\"contentUrl\":\"https:\\\/\\\/www.founderlabs.in\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/founderlabs.jpg\",\"width\":1600,\"height\":961,\"caption\":\"Stellapps\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.founderlabs.in\\\/?p=1665#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.founderlabs.in\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Stellapps: Using Technology to Empower Farmers\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.founderlabs.in\\\/#website\",\"url\":\"https:\\\/\\\/www.founderlabs.in\\\/\",\"name\":\"Founderlabs\",\"description\":\"Stories about founders, startups &amp; entrepreneurship\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.founderlabs.in\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.founderlabs.in\\\/#\\\/schema\\\/person\\\/cb4a406b1f3e4fdc2d31bb540a9eb098\",\"name\":\"Editor\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/38e45bd7ab0ab67d8f6a70ad767c39edafe2623638892f2bf0e2d556081dcef0?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/38e45bd7ab0ab67d8f6a70ad767c39edafe2623638892f2bf0e2d556081dcef0?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/38e45bd7ab0ab67d8f6a70ad767c39edafe2623638892f2bf0e2d556081dcef0?s=96&d=mm&r=g\",\"caption\":\"Editor\"},\"sameAs\":[\"http:\\\/\\\/founderlabs.in\"],\"url\":\"https:\\\/\\\/www.founderlabs.in\\\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Stellapps: Using Technology to Empower Farmers","description":"Agritech venture Stellapps is a tech-driven, end-to-end, dairy-led food value chain platform that leverages advanced analytics and AI to enable dairy ecosystem partnerships.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.founderlabs.in\/?p=1665","og_locale":"en_US","og_type":"article","og_title":"Stellapps: Using Technology to Empower Farmers","og_description":"Agritech venture Stellapps is a tech-driven, end-to-end, dairy-led food value chain platform that leverages advanced analytics and AI to enable dairy ecosystem partnerships.","og_url":"https:\/\/www.founderlabs.in\/?p=1665","og_site_name":"Founderlabs","article_publisher":"https:\/\/www.facebook.com\/founderlabsindia","article_published_time":"2023-11-21T07:01:59+00:00","og_image":[{"width":1600,"height":961,"url":"https:\/\/www.founderlabs.in\/wp-content\/uploads\/2023\/11\/founderlabs.jpg","type":"image\/jpeg"}],"author":"Editor","twitter_card":"summary_large_image","twitter_image":"https:\/\/www.founderlabs.in\/wp-content\/uploads\/2023\/11\/founderlabs.jpg","twitter_creator":"@founderlabs_ind","twitter_site":"@founderlabs_ind","twitter_misc":{"Written by":"Editor","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.founderlabs.in\/?p=1665#article","isPartOf":{"@id":"https:\/\/www.founderlabs.in\/?p=1665"},"author":{"name":"Editor","@id":"https:\/\/www.founderlabs.in\/#\/schema\/person\/cb4a406b1f3e4fdc2d31bb540a9eb098"},"headline":"Stellapps: Using Technology to Empower Farmers","datePublished":"2023-11-21T07:01:59+00:00","mainEntityOfPage":{"@id":"https:\/\/www.founderlabs.in\/?p=1665"},"wordCount":377,"commentCount":0,"image":{"@id":"https:\/\/www.founderlabs.in\/?p=1665#primaryimage"},"thumbnailUrl":"https:\/\/www.founderlabs.in\/wp-content\/uploads\/2023\/11\/founderlabs.jpg","keywords":["Agritech","business","Empower Farmers","financial services","Food","startup","Stellapps","technology"],"articleSection":["Ecosystem Updates"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.founderlabs.in\/?p=1665#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.founderlabs.in\/?p=1665","url":"https:\/\/www.founderlabs.in\/?p=1665","name":"Stellapps: Using Technology to Empower Farmers","isPartOf":{"@id":"https:\/\/www.founderlabs.in\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.founderlabs.in\/?p=1665#primaryimage"},"image":{"@id":"https:\/\/www.founderlabs.in\/?p=1665#primaryimage"},"thumbnailUrl":"https:\/\/www.founderlabs.in\/wp-content\/uploads\/2023\/11\/founderlabs.jpg","datePublished":"2023-11-21T07:01:59+00:00","author":{"@id":"https:\/\/www.founderlabs.in\/#\/schema\/person\/cb4a406b1f3e4fdc2d31bb540a9eb098"},"description":"Agritech venture Stellapps is a tech-driven, end-to-end, dairy-led food value chain platform that leverages advanced analytics and AI to enable dairy ecosystem partnerships.","breadcrumb":{"@id":"https:\/\/www.founderlabs.in\/?p=1665#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.founderlabs.in\/?p=1665"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.founderlabs.in\/?p=1665#primaryimage","url":"https:\/\/www.founderlabs.in\/wp-content\/uploads\/2023\/11\/founderlabs.jpg","contentUrl":"https:\/\/www.founderlabs.in\/wp-content\/uploads\/2023\/11\/founderlabs.jpg","width":1600,"height":961,"caption":"Stellapps"},{"@type":"BreadcrumbList","@id":"https:\/\/www.founderlabs.in\/?p=1665#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.founderlabs.in\/"},{"@type":"ListItem","position":2,"name":"Stellapps: Using Technology to Empower Farmers"}]},{"@type":"WebSite","@id":"https:\/\/www.founderlabs.in\/#website","url":"https:\/\/www.founderlabs.in\/","name":"Founderlabs","description":"Stories about founders, startups &amp; entrepreneurship","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.founderlabs.in\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.founderlabs.in\/#\/schema\/person\/cb4a406b1f3e4fdc2d31bb540a9eb098","name":"Editor","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/38e45bd7ab0ab67d8f6a70ad767c39edafe2623638892f2bf0e2d556081dcef0?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/38e45bd7ab0ab67d8f6a70ad767c39edafe2623638892f2bf0e2d556081dcef0?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/38e45bd7ab0ab67d8f6a70ad767c39edafe2623638892f2bf0e2d556081dcef0?s=96&d=mm&r=g","caption":"Editor"},"sameAs":["http:\/\/founderlabs.in"],"url":"https:\/\/www.founderlabs.in\/?author=1"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.founderlabs.in\/index.php?rest_route=\/wp\/v2\/posts\/1665","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.founderlabs.in\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.founderlabs.in\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.founderlabs.in\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.founderlabs.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1665"}],"version-history":[{"count":0,"href":"https:\/\/www.founderlabs.in\/index.php?rest_route=\/wp\/v2\/posts\/1665\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.founderlabs.in\/index.php?rest_route=\/wp\/v2\/media\/1668"}],"wp:attachment":[{"href":"https:\/\/www.founderlabs.in\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1665"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.founderlabs.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1665"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.founderlabs.in\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1665"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}